Cookie Policy

Last Updated: February 12, 2026

Introduction

This Cookie Policy explains how StretchWise Academy AS uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy and our Privacy Policy.

We use cookies to enhance your experience, understand how you interact with our site, and deliver personalized advertising. You have control over which cookies we use through our cookie consent panel.

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help websites remember your preferences, recognize returning visitors, and collect information about how you use the site.

Cookies can be:

  • First-party cookies: Set by StretchWise Academy directly
  • Third-party cookies: Set by external services such as Google Analytics or advertising platforms
  • Session cookies: Temporary cookies that expire when you close your browser
  • Persistent cookies: Remain on your device for a set period or until manually deleted

Cookie Categories

We categorize cookies into three types based on their purpose and whether consent is required:

1. Essential Cookies

Consent Required: No — these cookies are necessary for core website functionality.

Purpose: Essential cookies enable basic functions like page navigation, secure access to protected areas, session management, and security features. The website cannot function properly without these cookies.

Examples:

  • session_id — maintains your session while browsing the site
  • csrf_token — protects against cross-site request forgery attacks
  • cookie_consent_status — stores your cookie preferences

Retention: Session duration or up to 12 months for preference storage.

2. Analytics Cookies

Consent Required: Yes — these cookies are activated only after you accept them.

Purpose: Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data allows us to improve site performance, user experience, and content relevance.

Tools Used:

  • Google Analytics 4: Collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled.

Examples:

  • _ga — distinguishes unique users
  • _ga_XXXXXXX — stores session state for Google Analytics
  • _gid — distinguishes users for 24 hours
  • _gat — throttles request rate

Retention: Up to 14 months.

3. Marketing and Advertising Cookies

Consent Required: Yes — these cookies are activated only after you accept them.

Purpose: Marketing cookies enable us to deliver personalized advertisements, track ad campaign performance, and create remarketing audiences. These cookies help us show you relevant ads across Google and Meta platforms based on your previous visits to our website.

Advertising Partners:

  • Google Ads: Conversion tracking, remarketing lists, personalized ad delivery across Google services including YouTube, Gmail, and the Google Display Network.
  • Meta (Facebook and Instagram): Conversion events, custom audiences, and retargeting campaigns.

Retention: Up to 540 days (Google Ads default).

Marketing Cookies: Full Disclosure

When you consent to marketing cookies, the following activities occur:

Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. This allows us to show relevant advertisements to people who have previously visited our site.

Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. These partners may combine data from our website with information collected from other sources.

Remarketing Services

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Remarketing lists are not created from sensitive data categories such as health, finance, religion, or sexual orientation.

YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. These ads are based on your previous interactions with our website and your broader online activity.

Tracking Technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in Use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook and Instagram)

How to Manage Your Cookie Preferences

You have full control over which cookies we use on your device. You can manage your preferences at any time through the following methods:

Cookie Consent Panel

Click the "Manage Cookie Preferences" link in the footer of any page to access our cookie consent panel. You can:

  • Accept all cookies (essential, analytics, and marketing)
  • Reject non-essential cookies (analytics and marketing)
  • Customize preferences by toggling individual cookie categories

Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time through the following services:

Opting out does not remove ads entirely — you will continue to see non-personalized advertisements.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can configure your browser to:

  • Block all cookies
  • Accept only first-party cookies
  • Delete cookies after each browsing session
  • Notify you before accepting cookies

Please note that blocking essential cookies may prevent certain features of the website from functioning properly.

Google Analytics Opt-Out

You can prevent Google Analytics from collecting data by installing the Google Analytics Opt-out Browser Add-on:

https://tools.google.com/dlpage/gaoptout

Consent Requirements

Consent Banner

When you first visit our website, you will see a cookie consent banner offering three options:

  • Accept All Cookies: Activates all cookie categories (essential, analytics, and marketing)
  • Reject Non-Essential: Activates only essential cookies; analytics and marketing cookies remain disabled
  • Manage Preferences: Opens a detailed panel where you can toggle each category independently

Analytics and marketing cookies are NOT activated until you explicitly accept them by clicking "Accept All Cookies" or enabling them in the preferences panel.

Consent Statement

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

Data Shared: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists.

Governed By: Google Privacy Policy

Meta Platforms, Inc.

Data Shared: Pixel events, conversion data, custom audiences.

Governed By: Meta Data Policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Google Services and Advertising

This website uses the following Google services:

Google Analytics 4

Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing

Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager

Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. Any changes will be posted on this page with an updated "Last Updated" date.

If we make material changes that significantly affect how we use cookies, we will notify you via a banner on our homepage at least 14 days before the changes take effect.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and how you can manage your preferences.

Contact Us

If you have any questions about this Cookie Policy or how we use cookies on our website, please contact us:

StretchWise Academy AS

Bakkegata 18

5750 Odda, Norway

Email: [email protected]

Phone: +47 53 64 82 90

Effective Date: February 12, 2026
Last Updated: February 12, 2026