Privacy Policy

1. Data Controller

StretchWise Academy AS is the data controller responsible for the processing of your personal data.

2. Cookie Categories

We use cookies and similar tracking technologies on this website. Cookies are divided into three mandatory categories, each serving a distinct purpose and subject to different consent requirements.

2.1 Essential Cookies

Purpose: Essential cookies are necessary for core site functionality, security, session management, and user authentication. These cookies enable you to navigate the website and use its features.

Examples: session_id, csrf_token, cookie_consent_status, load_balancer_session

Consent Required: No. Essential cookies are activated automatically as they are strictly necessary for the website to function.

Retention: Session duration or up to 12 months for preference storage cookies.

2.2 Analytics Cookies

Purpose: Analytics cookies measure website traffic, user behavior, and site performance. They help us understand how visitors interact with our content and identify areas for improvement.

Tools Used: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent Required: Yes. Analytics cookies are activated only after you explicitly accept them through the cookie consent banner.

Retention: Up to 14 months from the date of activation.

2.3 Marketing and Advertising Cookies

Purpose: Marketing cookies enable remarketing, personalized ad delivery, and conversion tracking. They allow us to show relevant advertisements to previous visitors across various platforms and measure campaign effectiveness.

Consent Required: Yes. Marketing and advertising cookies are activated only after you explicitly accept them through the cookie consent banner.

Retention: Up to 540 days, in accordance with Google Ads default retention settings.

3. Marketing Cookies — Detailed Disclosures

When you accept marketing cookies, the following practices and technologies become active on this website:

3.1 Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. These cookies help deliver relevant advertising content tailored to your interests.

3.2 Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. These partners act as independent data controllers for data processed within their own systems.

3.3 Remarketing Services

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Remarketing allows us to stay connected with potential learners and remind them of our educational programs.

3.4 YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. These placements are managed through Google Ads and are subject to Google's advertising policies and privacy practices.

3.5 Tracking Technologies in Use

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

3.6 Advertising Measurement and Conversion Tracking

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or program enrollments. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta for the purpose of campaign optimization and reporting.

3.7 Active Advertising Technologies

Advertising and analytics technologies active on this site include:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

3.8 Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time through the following resources:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements, but they will not be tailored to your interests or browsing behavior.

3.9 Cookie Preference Management

You can manage your cookie preferences at any time by clicking the Manage Cookie Preferences link in the footer of this website. This will open the cookie consent panel where you can accept or reject each category independently.

4. Consent Requirements

4.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner offering three options:

• Accept All: Activates all cookie categories including analytics and marketing cookies.
• Reject Non-Essential: Activates only essential cookies required for core functionality.
• Manage Preferences: Opens a detailed panel allowing you to toggle each category independently.

Analytics and marketing cookies are NOT activated until you click "Accept All" or enable them individually through the preferences panel. Essential cookies are activated automatically as they are strictly necessary for the website to function.

4.2 Storage and Duration of Consent

Your cookie preference choice is stored in your browser's localStorage for a period of 12 months. After this period, you will be asked to confirm your preferences again.

4.3 Dismissing the Banner Without Accepting

The consent banner is dismissible without accepting. If you choose to reject non-essential cookies or close the banner without making a selection, only essential cookies will remain active.

4.4 Link to Privacy Policy

The cookie consent banner includes a direct link to this Privacy Policy, allowing you to review our data practices before making a decision.

4.5 Consent Statement

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

4.6 EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

4.7 Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage Cookie Preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

5. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

5.1 Google LLC

Data Shared: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists.

Governance: Data shared with Google is governed by Google's Privacy Policy, available at https://policies.google.com/privacy.

5.2 Meta Platforms, Inc.

Data Shared: Pixel events, conversion data, custom audiences.

Governance: Data shared with Meta is governed by Meta's Data Policy, available at https://www.facebook.com/privacy/policy.

5.3 Data Processing and Use Limitations

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — it is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

6. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, province or territory, program selection, and your message.

6.1 Legal Basis

The legal basis for processing form submission data is consent (GDPR Article 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Article 6.1.b).

6.2 Data Retention

Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law or unless you request earlier deletion.

6.3 Deletion Requests

You may request deletion of your data at any time by contacting us at [email protected].

6.4 Acknowledgment of Privacy Policy

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

7. Google Services and Advertising

This website uses the following Google services:

7.1 Google Analytics 4

Google Analytics 4 collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled to protect user privacy. Data retention is set to 14 months.

Users may opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

7.2 Google Ads Conversion Tracking

Google Ads conversion tracking records when a user completes a defined action (such as form submission, call, or enrollment) after clicking one of our ads. This data is used solely for measuring ad campaign performance and is not used for any other purpose.

7.3 Google Remarketing

Google Remarketing allows us to show ads to previous visitors across Google's network, including YouTube, Gmail, and the Google Display Network. Remarketing lists are not created from sensitive data categories such as health, finance, religion, or sexual orientation.

7.4 Google Tag Manager

Google Tag Manager deploys tracking tags on our behalf. No personal data is collected by Google Tag Manager itself; it acts as a container for the tags listed above.

7.5 Google Advertising Policies

Google's advertising products are governed by Google's Advertising Policies, available at https://policies.google.com/technologies/ads.

8. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, enrollments)
• Custom audience membership for retargeting purposes

8.1 Prohibited Targeting

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

8.2 Meta as Independent Data Controller

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy at https://www.facebook.com/privacy/policy.

8.3 Managing Meta Ad Preferences

To manage your ad preferences on Meta platforms, visit https://www.facebook.com/adpreferences/.

9. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

10. Landing Page Integrity Statement

The content of this website accurately represents the educational programs and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

11. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

12. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

13. User Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights under the General Data Protection Regulation:

13.1 Right of Access (Article 15)

You have the right to request a copy of the personal data we hold about you. We will provide this information in a structured, commonly used, and machine-readable format.

13.2 Right to Rectification (Article 16)

You have the right to request correction of inaccurate or incomplete personal data.

13.3 Right to Erasure (Article 17)

You have the right to request deletion of your personal data, also known as the "right to be forgotten." This right applies in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.

13.4 Right to Restriction of Processing (Article 18)

You have the right to request that we limit how we process your personal data in certain situations.

13.5 Right to Data Portability (Article 20)

You have the right to receive your personal data in a structured, machine-readable format and to transmit that data to another data controller.

13.6 Right to Object (Article 21)

You have the right to object to processing based on legitimate interest, including profiling and direct marketing.

13.7 Right to Withdraw Consent (Article 7.3)

Where processing is based on consent, you have the right to revoke consent at any time without penalty. Withdrawal does not affect the lawfulness of processing conducted before withdrawal.

13.8 How to Exercise Your Rights

To exercise any of these rights, please email us at [email protected]. We will respond to your request within 30 days.

13.9 Right to Lodge a Complaint

You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

14. What Data We Collect

We collect the following categories of personal data when you use our website:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, program enrollments)

15. Legal Basis for Processing (GDPR Article 6)

For each data type we collect, we rely on the following legal bases:

15.1 Contact Form Data

Legal Basis: Consent (Article 6.1.a) and contract performance (Article 6.1.b). When you submit a contact form, you provide explicit consent for us to process your data. If an educational service relationship is established, processing is also necessary for the performance of that contract.

15.2 Analytics Data

Legal Basis: Consent (Article 6.1.a). Analytics cookies are only activated after you explicitly accept them through the cookie consent banner.

15.3 Marketing and Remarketing Data

Legal Basis: Consent (Article 6.1.a). Marketing cookies are only activated after you explicitly accept them through the cookie consent banner.

15.4 Security and Fraud Prevention

Legal Basis: Legitimate interest (Article 6.1.f). We process certain data for security and fraud prevention purposes, as we have a legitimate interest in protecting our website and users from malicious activity.

16. Data Retention Periods

We retain personal data for the following periods:

• Contact form submissions: 2 years from the date of submission
• Analytics data (Google Analytics 4): 14 months from collection
• Marketing cookies (Google Ads): Up to 540 days from activation
• Email communications: Duration of relationship plus 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (required for audit and compliance purposes)

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will notify users via a homepage banner at least 14 days before the changes take effect.

The "Last Updated" date at the top of this policy indicates when it was most recently revised. We encourage you to review this policy periodically to stay informed about how we protect your data.

18. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: